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Weather influencers are going viral. How much should we trust them?

todayJanuary 23, 2026

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Snow falls on an empty parking lot outside a supermarket in December in Northvale, N.J. Social media weather forecasters span a wide range of reliability — from amateurs with no science background to accredited meteorologists.

The weather genre online spans a wide range of sources. Experts say that while weather influencers can help fill an information gap, social media platforms tend to prioritize likes over accuracy.

(Image credit: Kena Betancur)

Written by: Prometheus

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