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Here’s how the fashion industry is using AI to predict the next big trend

todayOctober 4, 2025 6

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Dotted prints were one of the trends predicted by Paris-based company <a href="https://heuritech.com/company-about-us/"target="_blank"   >Heuritech</a>. They appeared on runways during Paris Fashion Week.

Once the province of elite fashion editors and forecasters, the art of figuring out what’s likely to fly off future racks is getting an assist from AI algorithms.

(Image credit: Kiran Ridley; Olga Gasnier; Geoffroy Van Der Hasselt/AFP via Getty Images; Julien De Rosa/AFP via Getty Images)

Written by: Prometheus

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