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How the West was won: K-pop’s great assimilation gambit

todayJanuary 29, 2026

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In a breakthrough year like no other, crossover K-pop like the girl group Katseye, RoséKPop Demon Hunters has secured nods in major Grammy categories and new height of visibility.’/>

The crossover hits stacking Grammy nods this year have little in common with the culture that birthed them — but they’re winning the chart game.

(Image credit: Photos by Julian Song, John V. Esparza, Netflix)

Written by: Prometheus

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