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Sora gives deepfakes ‘a publicist and a distribution deal.’ It could change the internet

todayOctober 10, 2025 2

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Online safety experts say something else that is happening may be less obvious but more consequential to the future of the internet: OpenAI has essentially rebranded deepfakes as a light-hearted plaything and recommendation engines are loving it.

OpenAI’s new hit app has unleashed a new wave of AI slop across the internet. But what happens when there are no rules over hyper-realistic synthetic videos?

(Image credit: OpenAI)

Written by: Prometheus

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