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    RetroRock Radio – KRIR RetroRock Radio - Santa Clara, CA

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This Tuscan startup sold all its olive oil in the U.S. Then came Trump’s tariffs

todayAugust 5, 2025 2

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Siblings Marie-Charlotte Piro and Romain Piro stand among some of the olive trees they harvest in Tuscany, Italy, to create their olive oil. Their Olio Piro startup had been exporting all its olive oil to the United States — until new U.S. tariffs moved up their plans to start expanding elsewhere.

Americans love olive oil — and import 95% of it. But tariffs are making it harder for Europeans to sell it to Americans.

(Image credit: Vikki Colvin)

Written by: Prometheus

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